Friday, August 31, 2007

How to write expert articles

The following are the essential elements of an expert article:

  • The Headline
    Just like a ad or an news release, the most critical element of an article for grabbing the attention of your prospects - is your headline. Give your article a great headline that really grabs your prospect. You may even want to start you headline with "how to."

    (To review the information about how to write a headline in the headline section of writing news releases, please read our publicity tip on How to format your news releases.)

    Use "power words" and phrases that ask a question will command attention by involving the reader:

    "How Do You..."
    "Have You Ever...?"
    "Do You Want To..."
    "Do You Think You Can..." Etc.

    Articles with problem-solving tips work well:

    "How to ..."
    "Why you ..."
    "How you can ..."
    "10 Ways That ..."
    "10 Commandments of ..."
    "10 Hot Tips ..

  • Lead paragraph (graf)
    After you write your headline, your article's first couple sentences should tell them why they should read the whole article. To do this, show them the benefits they will gain, the pain that you'll help them lose, or the negative consequences of not doing what you say in your article. Show them quickly that if they read your article they will gain something that will make their personal life or business life easier.

  • Body Copy
    Now it's time to move on to the body copy. This is where you will inform and teach the reader how to do something that will enrich their lives. Make sure you write your article in an easy to read style with step-by-step directions that they can use. Use short 2-5 sentence paragraphs to make the article easy to read. Back up any conclusions you make with real facts, quotes and statistics from reputable sources to strengthen the point of the article.

  • Conclude and Call to Action
    At the end you'll want to add a conclusion that reiterates the topics you covered in you article. Briefly review the main points and end with a sentence or two that asks them to use your information to enrich their lives. Since you were kinds enough to offer your knowledge and expertise, naturally many of the readers will want more information so they can buy your product. This is your chance to make your publicity sell by making them an offer with a "call to action." Your call to action will motivate them to take the next step and purchase your product. This call to action and further product information goes in your resource box.

  • Resource Box
    Save your advertising for the "resource box" that publications allow you to add at the bottom of your article. The resource box should be used to supply the reader with the following information:

    - Your Name
    - Company Name
    - Contact Information
    - Web Site URL
    - How to purchase your product and so forth

Thursday, August 30, 2007

7 Formulas for Writing Articles That Get Read!

Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.

No matter why you're writing an article, it's your responsibility to make it be interesting - otherwise no one will read it. (Except you.)

So how can you make your article interesting and engage your reader? It's all about the ANGLE. First pick your topic. For example, let's say your topic is something boring ... "car wax." Now, here's where many people start writing.

Read More Article...

Wednesday, August 29, 2007

Writing a perfect business plan

Today, we are going to look at an important aspect of starting a business: how to develop a business plan. The business plan is not only to serve you as an operation template. Venture capital providers also need it to enable them know how deep you are in respect of the business and whether to provide you funds or not. Therefore, there is the need to put great efforts into writing a good business plan.

When writing a business plan, the introductory aspect must show how far you've gone to get the business off ground.

Read More Article...

Tuesday, August 28, 2007

Writing for Search Engines

Kevin Ryan begins by introducing himself as the new Global Strategy Director of Search Engine Strategies and goes on to welcome Heather Lloyd-Martin. Heather starts by introducing the topics of SEO copywriting and how to take advantage of content opportunities. An example is AmsterdamEscape.com, who had bad duplicate content issues and was actually banned from Google for 18 months. They ended up having to spend $4,000 a month in AdWords in order to keep traffic coming into the site. What Heather's company did was to explain to them that content is king, and getting them to build the site with this in mind. They created pages such as "Do's and Dont's when visiting Amsterdam". Once back in the index, they starting ranking for terms such as "Amsterdam nightlife" and "Amsterdam apartments" through their new content pages. The new traffic allowed the site to scale back on PPC and save $48,000 a year.

Read More Article...

Sunday, August 26, 2007

Writing for the Web

Developing content for a Web site will probably mean writing new materials. The writing you have already done for your courses - for handouts and other instructional materials - may not work well on the Web. Writing Web documents is different from writing for print, and if you simply move your print documents onto Web pages, you are not using the medium to its best advantage. If you are including textual information on your course Web site, you should rewrite or adapt your materials to the style of the genre.

Web readers tend to scan text online and read text offline. They typically do not read a page from start to finish on the computer screen. Instead, they scan a site looking for relevant items and then print pages that contain the information they seek. You need to apply a style and method to your Web documents that accommodate this type of reading.

Read More Article...

Friday, August 24, 2007

Quick Guide To Learn How To Writer A Feature Article

If you want to learn how to write a feature article, you’re going to need to learn, first and foremost, how to catch a reader’s attention. Studies have shown that newspaper and magazine readers decide whether or not they’re interested in an article within the first few sentences, so if you don’t have their attention right away you’re never going to get it.

There are a lot of different ways to open up an article, so try out different techniques, but whatever you do, don’t start out with the basic facts of a story unless they’re particularly shocking or unique. Questions are often good starters since they get readers involved and invested with the article, while quotations or observations that are particularly arresting are great ways to kick things off.

Read More Article...

Thursday, August 23, 2007

News Release Writing Tips

The impact of social media on public relations is profound. Some Internet enthusiasts even claim that the frenzy of "user-powered content" sites, such as Digg.com and Del.icio.us.com, and applications will cause traditional news organizations to become defunct. As a precursor, some in the digirati claim the traditional press release is useless and call for its demise.

To paraphrase Mark Twain, the reports of the death of the press release are greatly exaggerated.

Read More Article...

Wednesday, August 22, 2007

SEO Article Writing 101

SEO writing is very different from content writing, article writing, story writing and news writing. When I first realized my innate talent for writing stuff and putting thoughts into words, I was still reading Mills and Boons, and it was during this time that my romance storybooks were confiscated by my classroom teacher because I was reading in class.

Writing is a very personal thing, I discovered. Some people have the talent for writing creative stuff. Some people have the talent for writing ads. Some write excellent factual stuff. Well, I fall into the factual stuff category. The boring-writing-technical-mumbo-jumbo writing stuff. How I fit into this category, I don’t know.

Read More Article...

Tuesday, August 21, 2007

The Way To Writing a Newspaper Article

The fact is, though, that unless you are writing an article to increase web traffic, or something else pretty simple, there is no quick fix for how to write Newspaper articles the best way. I have been a freelance Newspaper reporter for several years, and a novelist and poet besides, and I will tell you that there is more to writing a Newspaper article than just listing a series of facts.

Many people out there will tell you that they know all about writing a Newspaper article, and can teach you in no time flat. There are all kinds of web tools available for every conceivable type of feature article that you may or may not want written.

Read More Article...

Monday, August 20, 2007

Freelance Writing On The Internet

So, you’ve decided to take up a career in freelance writing. You’ve hooked up the computer, installed the printer, and learnt the nitty-gritty of your word processor. You’ve maybe even been published a couple of times. You’re all set to conquer the world of publishing. But wait. Do you know all the options available to you?

We’ve compiled a list of all the jobs a freelance writer can find on the Internet to keep the cash inflow steady:

Magazines
Most of the freelance writing industry focuses on magazines, so let’s start there. You’ll find magazines on every topic imaginable. From teen issues to running, you’ll find at least one magazine to fit your interests. But while magazine publishing is huge and widespread, don’t try to get published everywhere at once. Find a few niche topics and start your way up from there. As your expertise and interests grow, branch out to other magazines as well. Topics most writers start out with include health and nutrition, computers, parenting, teens, relationships, disability, travel, etc.

Fillers in Magazines and Newspapers
Not all writers make it to the cover pages of magazines. At least not at first. In the beginning, you might just have to make do with fillers. And they pay as much as they’re fun to do. Jokes, opinion pieces, short lists, news items and other short pieces are termed fillers. Editors are always on the lookout for good fillers, so you stand a good chance of breaking through.

Greeting Cards
With e-cards, paper greeting cards seem to have taken a backseat. Nevertheless, the sale of paper cards is still ongoing and they are still preferred when it comes to special occasions. Despite popular myths, greeting card markets are not as easy to break into as they seem, can take a long time to respond and an even longer time to get your card into print. The upside is that greeting card markets pay extremely well for short writing. What’s more, though limited, opportunities exist for e-card writers too. So when you need to take a break from the regular work, dip your fingers into the greeting card pool

Doormats, Magnets, Bumper Stickers, T-shirts, etc
If you’ve wondered how those words made it to t-shirts, stickers, doormats and magnets, think no more. Freelance writers are often required to write the slogans for such material and are paid quite well for it. If you have the ability to coin a catchy or humorous one-liner, this could be your shot to riches. You won’t get a byline, and certainly no fame, but you could be earning as much as $50 per word!

Posters
They’re up in your room, you’ve seen them in your friend’s office, and you often find a funny one at the fast-food place down the street. Someone must have written them. Why not you? A lot of companies sell posters and generate handsome sales from them. In fact, writers of posters are usually paid in royalties, that is, a percentage of each poster sold. So, instead of being paid one-time, you’ll be paid over and over again for something you wrote years ago.

Resumes
Practically every one needs a resume (yes, even us freelance writers). Some people write them up themselves, some prefer to take the help of professionals. Write up a resume for a friend or two at work (even if she doesn’t need one!) as samples and respond to advertisements and calls for resume writers. Keep in mind though that resume writing isn’t your regular every day writing. You’re not supposed to decorate the page with flowery prose or funny anecdotes. You need to be professional, crisp and attention-grabbing. Practice with a few fake ones, and you’ll soon be on your way.

Advertising
Advertisers need writers, commonly known as copywriters. They’re the flesh and blood of the campaign. Getting into advertising can be a tricky business, but with a few credentials and a polished resume, you’ll have no trouble at all showcasing your talent to the world. If you are indeed good at what you do, advertisers will line up to get you to work for them. If you prefer not to work for someone, you could set up your own copywriting business and promote it to get clients.

Website Copy
With the Internet revolution finally having realized in its full form, small and big companies alike are looking for writers to write content for their websites. Not only do these companies pay well, but they also give the writer a much-desired break. If you’ve written website copy, you’ll have no trouble finding more assignments of the same kind. Simply guide the prospective client to the website and he’ll know what kind of work he can expect from you. Aim for start-up companies at first. They’ll usually hand over the whole work to you and you can make a great portfolio.

E-books
E-books are not here to replace print books. They’re here to provide an alternative resource for distribution. However, as opposed to print books, e-books are short, contain lots of web links and usually provide answers to a customer’s immediate needs. They can be downloaded off the Internet in seconds, and you can profit from a single e-book long after you’ve written it. Don’t get fooled though-- writing e-books takes just as much time and dedication as writing print ones. It’s only the mode of delivery that’s different.

E-zines
Online newsletters, or e-zines as they are frequently called, are becoming the rage of the publishing industry. Many of these e-zines are paying markets and run regular features and columns. Many of them have associated website,s too. While the pay in this market is less, you’ll be writing shorter articles in much less time.

Newspapers
Generally, when we think of newspapers, we think news. But newspapers hold a lot more information than that. With regular columns, reviews and updates, latest findings, and point-of-view articles, newspapers are the writer’s best bet. And if you’ve gained entry into one section of the newspaper, the other sections of writing open up to you automatically. Though slow on the income, getting published in your local daily is still a major ego-booster!

Newsletters
There are many households and small companies that publish newsletters. And all the more are springing up each day. These newsletters are a great way to break into freelancing and gather clips. Their requirements are not as tough to meet as those of magazines and most editors are quite quick in their response times. To add to that, some newsletters also pay quite well, sometimes almost as much as small magazines.

Ghostwriting
If it’s the fame you’re after, you won’t get it here. But you can earn a decent amount of money ghostwriting memoirs, books or even articles for people who don’t want to or can’t write themselves. Ghostwriters are quite in demand today with more and more people trying to preserve their family history by getting memoirs or biographies written. However, apart from the money, there’s nothing else. You don’t get the credit, the fame or sometimes, even the byline.

The prospects for writers today are immense provided you’re ready to experiment in different areas. The Internet has made it easier than ever to find writing assignments not only in your own country, but around the world. A simple e-mail is all it takes to apply for a job and send in the assignment.

It’s easy for a freelance writer to get stuck doing the same old thing over and over. It’s not only fun, but sometimes necessary to introduce a little spice into your writing routine. If you’ve been writing articles all your life, try doing some greeting card writing instead. If the money is slow, and you could really use some extra money, apply for a resume writer job. If the book manuscripts are lying unsold, try selling short stories for a change.

With a little variation now and then, you’ll not only find your income shooting up, but also your inspiration. So next time you find yourself waiting for word on that manuscript, send out a few short pieces instead. It’ll definitely be worth the effort.

Source: http://www.isnare.com/

About the Author: Mridu Khullar is the editor-in-chief of http://www.writerscrossing.com/, a free online magazine for writers. Sign up for the free weekly newsletter to get a complimentary e-book with 400+ paying markets. Also check out her e-book, "Knock Their Socks Off! A Freelance Writer's Guide to Query Letters That Sell," available at http://www.writerscrossing.com/queries.html

Sunday, August 19, 2007

BROADCAST NEWS WRITING BASICS

"Writing is hard work- its only easy for those who haven't learned to write."

Writing broadcast news can be divided into two story types. Both types are based on the time it takes to present the information to your targeted audience.

News Features are stories between 3 and 7 minutes long about things that have happened in the past. The ideas and pictures for feature news stories are usually planned out on a storyboard. Writing news feature storyboards envolves explaining how the audio (sounds) and the shots, (visual details) will present the researched background facts and information.

Breaking news and daily announcements are stories that are happening today or in the near future. Breaking news and daily announcements are usually written into a teleprompter to be read on-air by announcers. Writing breaking news and daily announcements involves presenting information in short stories between 15 seconds and 1 minute long. Sources of information may be limited. The information can be incomplete or possiblely inaccurate. Usually, you have a very short time to contact sources to confirm or correct information. A rule-of-thumb that advertising writers use to estimate a story's time is that at a normal speaking pace, 65 words equal 30 seconds.

Read More Article...

Friday, August 17, 2007

Writing a News Story

1. What can I write about? What is news?

On the surface, defining news is a simple task. News is an account of what is happening around us. It may involve current events, new initiatives or ongoing projects or issues. But a newspaper does not only print news of the day. It also prints background analysis, opinions, and human interest stories.

Choosing what's news can be harder.

The reporter chooses stories from the flood of information and events happening in the world and in their community. Stories are normally selected because of their importance, emotion, impact, timeliness and interest. Note: all these factors do NOT have to coincide in each and every story!

Read More Article...

Thursday, August 16, 2007

A Dozen Online Writing Tips

1. KNOW YOUR AUDIENCE

Write and edit with online readers? needs and habits in mind. Web usability studies show that readers tend to skim over sites rather than read them intently. They also tend to be more proactive than print readers or TV viewers, hunting for information rather than passively taking in what you present to them.

Think about your target audience. Because your readers are getting their news online, chances are they are more interested in Internet-related stories than TV viewers or newspaper readers, so it may make sense to put greater emphasis on such stories. Also, your site potentially has a global reach, so consider whether you want to make it understandable to a local, national or international audience, and write and edit with that in mind.

Read More Article...

Wednesday, August 15, 2007

Writing a Magazine Article - Article Writing Made Easy

Article Writing, for the majority of people is an art form that requires passion to become artistic in doing it and there are also many opportunities such as in writing magazine articles to make some extra money for your efforts. For beginners in writing, they engage into several writing activities such as workshops, seminars conducted by highly skilled pro writers and other similar engagements to develop the passion it requires. As for professional writers, a passionate urge to write is all what it takes to become a good and perfect one. Nevertheless, writing an article should not be as difficult only if it requires passion to do it. These few tips may help you write the article that you have wanted to scribble. * If you are going to try writing a magazine article then start by choosing a subject what interests you and equate it with what interests other people. The equality of these two elements is essential to keep the balance. It is important that you practically like what you are writing, because this is where you begin passionate about the material. However, it is also of significant essence that you determine what other people want to read because they are the ones that primarily drives the objective of your endeavor.

* After having chosen the title, make a suitable title for the topic that you have chosen. Make sure that the title is truly inviting. Remember that in writing a magazine article the title is the initial scribble that people look at in any reading material. When you are able to entice the reading public about your material, then you are an inch forwarding to gaining their approval.

* Give them the element of content to sustain the interest. After having enticed your readers with your title, make sure that you give them an equally relevant content in order to sustain the interest. Always remember that when you are writing a magazine article it is thru your content that you must be able to goad your reader to whatever the article material is purposively aiming at.

About the Author
About the author: David Christie is an article writer for the Internet Marketing Business resource web site.

Monday, August 13, 2007

The Role of a Cover Letter vs. A Resume

It is assumed by many that the role of a cover letter is to get an employer to want to read your resume. The idea behind this is that the letter should pique the interest of the employer and make him/her want to see what your resume reveals.

In some cases, this is true. Some employers give a great deal of credence to the cover letter, especially if you are applying to a writing-intensive position. That's because a cover letter serves as a better indicator of writing ability than a resume, which is usually comprised of short, choppy sentences, a.k.a. "resume speak" or as we sometimes call it "caveman speak." In addition, cover letters often provide information, such as your reason for seeking a new position, which cannot be found on a resume. They can also tie together the transferable skills you derived from your career as a whole, which may not be obvious simply by viewing the resume.

In many cases, however, this notion is false. Many employers will look at your resume first and will only read your cover letter if they deem your resume worthy. Some employers never read cover letters at all. In some large companies, the cover letter is tossed, and only the resume is passed on to the hiring committee. That is because, as discussed previously, there are typically a few key things that employers look for before deciding whether to spend any time reviewing your materials in depth.

If you have absolutely no experience in a given area and the employer is looking for 5-7 years, your application will be dismissed once that is discovered. If you went to a particular school or received an unusual degree and the employer has already decided not to consider anyone with that educational background, you will be immediately dismissed as well.

That said, just as you should always wear clean socks "in case someone sees them," you should always have an excellent cover letter "in case someone reads it." Some employers like reading cover letters. An employer might happen to glance at your letter while drinking his/her morning coffee and read it closely just because it's there. In some situations, like this, your cover letter will have more of an impact than your resume.

So the bottom line is this: you should draft your resume in such a way that it stands on its own in the event that your cover letter is never read. In other words, if you feel that something is vital to your candidacy, it should either be mentioned in both documents or in the resume only. You should draft your cover letter as it if will be read, but don't rely on it to convey too much vital information that doesn't appear on your resume.

Source: www.resumeapple.com

Friday, August 10, 2007

Creative Writing – More Quality Work, Faster

Maximization methodologies have long been used in business to produce quantities of quality ideas, faster. Creative writers who want to rapidly produce quantities of quality work should apply these same principles.

a) Waiting for inspiration creates less output than forcing inspiration.

Simply engaging in the task generates ideas. By defining the work process, the author can frame the mind for the coming task and trigger the mind into searching for ideas on multiple cognitive levels. Creative Directors identify a problem and set about finding solutions, thus initiating the creative state. Similarly, screenwriters know that they will come up with good ideas for screenplays while they are working on the present one. Inspiration for projects comes while working on similar projects.

b) Setting incremental targets and final goals produces more output than a “do your best” approach.

Creative Directors may ask people to generate at least five problem statements a day and come up with at least five ideas to resolve each problem in that same day. At the end of a week, 20 people have generated a solid idea pool that can be analysed. Similarly, writers who set themselves a target of 500 words a day produce more total output after a month than they would if they had not set themselves that target.

By staging the process over a week, the Creative Director i) forces output at regular intervals and ii) allows the problem to incubate in the mind, thus allowing richer insights to generate.

c) Story Structure

Just as in business, where models such as SWOT, PEST, Five Forces and a million others are used to generate ideas for particular circumstances or for particular problems, so stories themselves have such frameworks. Stories are built around templates. The most famous of these is Campbell’s (1968) Hero’s Journey, around which have been built some of the most successful ever films – Star Wars, Spiderman, Shrek, The Incredibles and many more. Applying these structures allows the writer to break a task into smaller arts and more precisely define problems and generate better solutions.

The true value of Story Structure is perceived after a few successful uses. It allows i) the creative writer to quickly map out a story from an idea and ii) triggers idea flow because blocks are overcome and competencies learned – it becomes easier to visualise the idea in the final, fleshed out form.

d) Experience curve, adaptive and generative learning. subliminal and unconscious perception and learning.

Commonly expressed in terms like “you have to write a million words before you write anything good.” When a task is in the early stages, relative lack of experience, knowledge and refined methodology limits performance to sub-optimal levels. With time these factors improve and productivity increases exponentially. Adaptive and generative learning, subliminal and subconscious perception and learning all help the author to get better at his or her endeavour.

In conclusion, by really understanding and Managing Creativity and Innovation, the Creative Writer is able to produce more quality work, faster.

This topic is covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com

About the Author:

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.

Article Source: www.iSnare.com

Thursday, August 9, 2007

How to Write A Sales Letter Headline So Well You'll Want to Buy Your Own Product!

How do I write a good headline for...

That right there is a question many of us ask ourselves over and over again each time we are presented with a new product, service... well basically anything.

How do I write a good sales letter headline?

It isn't an easy process, that much is for sure. There is a steep learning curve one must take on something that as first can seem so incredibly simple to the average onlooker!

I mean, when a customer comes to your sales letter and sees the headline, they think it's something you just came up with that was informative about your product. Little do they know the amount of struggle that went into creating something that seems to them so trivial!

As I'm sure you know, you've got to cross-test your headlines! Write a couple different headlines and have them rotate on your page and see which one generate more conversions. This is without a doubt one of the most important things for you to do. When you've got a headline that's increasing your sales letter read through, or your sales in general, you've got a winner! You can then change that one up slightly and continue to split-test, or continue to use it. Remember though, you can never do enough split-testing for your sales letter headlines! They are the lifeblood of your entire page!

Think about it. What does a prospect do when they first come to your page? Read the big headline staring at them, that's what! And what happens if they don't like it for some reason... come on, shout it out loud with me... THEY LEAVE YOUR PAGE!

That's right. Simple. Just like that.

So doesn't it make sense that your sales letter headline should be the most important part?

Thankfully, there are many psychological tricks that advertisers now use to cause people to look further into the page! We can learn from these tricks and make our headlines come alive to the prospect, and even have them read the entire page with complete interest without them even knowing what caused it!

That's the power of psychology my friend.

But, that's of course not the only thing to writing your headline.

You can't have some psychology stuff headline with no actual content in it that talks about what you're going to tell the prospect! You've gotta lead them on... make them want to know more. Answer the WHY question.

There are tons of different ways to write your headline, but only a few really great, high converting ways. With practice, you can achieve these eye-grabbing headlines, too! All it takes is a lot of testing and a lot of research!

Good luck! Remember, writing your sales letter headline is the most important part of your entire page... even more than the actual letter! Don't spend too little time on it! Write a good headline and you'll be rewarded... learn to write good converting headlines every time and you'll be wealthy!

About the Author
Would you like to learn more about how I create psychologically stunning, eye-popping headlines that grab the prospect and force them to read the entire page? I recommend http://www.abrecommends.com for more information. Best of all, it's free.

Source : http://www.goarticles.com/

Wednesday, August 8, 2007

Writing Your Resource Box To Make More People Click

The internet is the information super-highway, this phrase has been used so many times that it could be nominated for the "Internet Cliché Award". People that go to the internet are subdivided into groups, but generally, they are out to search for information. Whether for gaming, business, fun or anything else, the internet provides us with information that has proved to be very beneficial.

In recent years many people have learned the secrets of Search Engine Optimization. More and more sites have seen the positive effects that articles have had for the traffic of their sites. Some have even created sites devoted entirely to providing articles. Website visitors can read the articles and get links to lead to many other sites that are related to the topics and subjects of those articles.

For example, the sites may feature many articles about a whole lot of topics. As a website visitor reads the articles they have searched for, at the end of the article they can find a resource box that links them to the site that has submitted the article. Of course the article would be in relation to the site. Lets say if the article is about rotating tires, the resource box may lead to a link to a site that sells tires or car parts.

A resource box is what you usually find at the end of an article. It contains the name of the author, a brief description of the author, a brief description of the sponsoring site and a link. If a reader likes what they read, they would have the tendency to find out where the article came from to read more. The resource box will be their link to the source of the article and this will entice them to go to the site and do some more reading or research for the subject or topic they are interested in.

But like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. While the resource box encompasses only a small space, providing the right keywords and content for your resource box will provide more encouragement for the reader to go to your site.

Now we know what resource boxes are, what are the benefits of having a good resource box? Mainly its driving traffic to your site. Many sites would allow articles to be placed in their sites because they can make use of the articles to fill their pages. They also get affiliation with other sites that can be beneficial for them as well. For the sponsoring site, when you get people to click on your resource box, you generate traffic that can be counted upon as potential customers.

So what would be good content for your resource box? Basically it is keywords, learning about the popular keywords that people are searching for. There are many tools you can find on the internet that can help you in determining what keywords to use. Good Keywords is a free tool you can get at http://www.softnik.com to determine how much a particular term is searched for. Then, check if people are buying in relation to these keywords by checking how much people are bidding on these keywords. You can check this at http://www.overture.com and http://adwords.google.com

Resource boxes can also make use of all the creativity it can get. You only get a small space for your resource box so you better make the most of it. Try to catch the attention of your reader with resource box content that can make them give a second look. Unlike TV ads, you don’t have visual aids to drive your point home. But you do have the power of imagination of a reader. With the right content, you can make them think and become interested.

Another tip is to use keywords that are related to your site. Do not mislead your potential website visitors. Build your credibility so that more people would get enticed to visit your site and browse what you have to offer. Make the people click your resource box by providing resource box content that makes a lasting impression. You only get one chance to wow them and hundreds of chances to repulse them.

Never underestimate the power of the resource box. It may be small in size, but it will provide a huge aid in driving traffic to your site. A boring resource box will never get the job done. Be fun and creative but at the same time show that you have a great deal to offer.

About The Author

Tommy Linsley, author."Helping the Regular Guy succeed on the net." Software Solutions = More Profit 4 U. Automate Your e-Biz And Secure Your Success.Automation=Less Work, More Money http://www.e-bizsoftware4u.com/

Source : http://www.articlecity.com/

Tuesday, August 7, 2007

Writing the Right way

Poor grammar and wrong spelling hamper the performance of websites, blogs, articles and any other form of media writing. A website or a document that contains spelling errors, poor punctuation and awkward sentence structure confines the smooth flow of reading and can ultimately result in the loss of a customer.

Cosmos Creatives offers you a range of ‘Content Writing’ services, ranging from writing press releases, blogs, articles, website writing to ‘editing and proofreading’ legal documents. When you’re trying to say something why not say it right. Typographical errors should be avoided; they dampen the entire spirit of the article.

It is true when we say that ‘commas are sometimes sprinkled like confetti, takes more time correcting a grammatically incorrect sentence than writing a new one’. Editing or proofreading takes twice the amount of time as compared to writing an article from scratch. Trying to correct someone else’s thoughts sometimes is a more difficult and daunting task. If you go over a sentence more than twice it almost sounds correct, which is when the real test begins.

Today time is money. Your day is busy enough without having to worry about the finer details involved in checking or improving memos, reports, presentations, manuals and all those other vital but time-consuming documents. Check out our range of business services to see how we can help you handle your backlog. It can be hard to know if you're using the right words, or if you have the correct meaning for a phrase or expression. Our experts will be able to figure out what you want to say and help you communicate in English, if English is your second language.

Convey exactly what’s on your mind!

For further details visit us at : http://www.cosmoscreatives.com/

Source: http://www.articlealley.com/

Monday, August 6, 2007

Freelance Writing As A Career

Most people would love to make a living from freelance writing. If you tell people that you are a freelance writer, chances are that they will respond by telling you about their own desire to be a freelance writer. People often imagine that working as a freelance writer is some glamorous affair involving interviewing celebrities and writing up reviews on luxury items. The reality is that making money from freelance writing is far removed from the idealistic picture that many people paint.

A freelance writer can be defined as anyone who sells their work to others, even if it is on an ad hoc basis. But making enough money to sustain yourself in the world of freelance writing is hard and can even be a little soul destroying. However, you can make money as a freelance writer so long as you are dedicated and committed to making it a success.

Read More Article...

Sunday, August 5, 2007

Writing Effective Press Releases That Are Keyword Rich

While the practice of writing keyword rich press releases has been around since 2004, it wasn’t until 2006 that keyword rich press releases became popular. As a result, press release spam and competition for higher rankings has increased dramatically.

You can still use SEO in your press releases to attract a lot of attention online, but you have to be careful which news wire services to use and craft a well-written release that includes popular keywords. Your release should give a call to action by including hyperlinks that take readers to a landing page. A landing page that asks for email address will increase your opt-in list. Including offers such as coupons in your release will tempt readers even more.

CHOOSING THE RIGHT NEWS WIRE SERVICE

There are at least ten major online news wire services that send around 2,000 press releases each day. Researching these services before submitting a release is important for the following reasons:

- If the news wire you choose accepts most of the releases sent to them, this means that many of them are spam. The journalists who receive them do not want to read releases that are poorly written or filled with keywords and nothing else. Choose news wire services carefully so your release isn’t mistaken for spam.

- News wire services cater to certain groups. While some services are free, others are not. Before spending money to send press releases to the wrong market, search for services that cater to those who will be interested in visiting your web site.

Once you have found a new wire service that suits your needs, find out if there are any guidelines you should follow as some services will reject releases if they are not professionally written and if they are not the correct length.

WRITING YOUR PRESS RELEASE

Press releases are written to tell people about a new product, service, or web site. They should provide accurate information and hold the interest of readers until the end. The average press release is 400-500 words.

When writing your release, create a rough draft and include all relevant information. You don’t want your release to sound overly academic, but you don’t want to include slang language, incorrect grammar, or come across as too conversational.

After your draft is complete, add keywords. Use free tools from Google or Yahoo to find relevant keywords used for your business. Add the most relevant keyword to your headline. Add four or five other keywords throughout the text. Spread them out and make them sound natural in your release.

Adding hyperlinks to your website or landing page will help increase your web ranking and if your release is printed on other websites, people can visit your site easily.

Track the results of your release to see how many hits you get from it. If your first release is not a success, choose different keywords for the next one.

Article Directory: http://www.articledashboard.com

Web Profits specialises in search engine optimisation, online marketing & web design, helping businesses generate profits from the Internet. For a free report on 'The Secrets of Online Marketing for Offline Businesses' visit Internet Marketing.

Friday, August 3, 2007

English Grammar Writing Software

Writing Software:

Innovative English writing software that carries a worldwide patent is only one click away. To improve your writing skills and see a substantial difference in your work, use the comprehensive WhiteSmoke solution. For the first time ever, you can actually enrich your texts. This revolutionary tool instantly checks spelling, verifies proper English grammar use, and analyzes your complete document to provide context-based recommendations that enhance your vocabulary with synonyms, adjectives, and adverbs.

In this state of the art online software, the smart algorithm of WhiteSmoke enriches your English writing. Your entire text is compared to a vast database of authentic language samples, so you see only relevant English grammar corrections and suggestions for improving your text. Experts worked for years to develop this cutting edge Natural Language Processing technology; you reap the benefits in an instant.

In addition to providing these useful features, WhiteSmoke is appropriate for all styles of writing. While our standard version covers all types of writing, there are particular versions suited to your distinct needs. You can choose a version tailored to creative, medical, or legal writing; each version contains specific terminology and features for professional, presentable documents.

In all genres, for every writing purpose, accuracy is essential for successful communication. English is complicated, and there are many issues to check and take into consideration when proofreading, including English grammar rules, spelling, and punctuation. Each of these elements of writing contributes to a solid and comprehensible finished product. If one element is missing or incorrect, there is a risk that your reader will not understand the message you intended. This can lead to significant losses in business, professional, or personal relationships.

Instead of taking the chance, take the writing software that targets all of your needs. WhiteSmoke, the comprehensive solution, checks and corrects all aspects of your writing. Devote your time and energy to developing your ideas, and trust WhiteSmoke to perfect your writing.

White Smoke Inc has created a unique technology, providing the best ( http://www.whitesmoke.com/ ) English Grammar Writing Software available on the net.

Thursday, August 2, 2007

Writing a good headline for your advertisement

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad.

The headline should catch attention of the eye at the first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows. If a company is selling reasonably priced furniture, the headline of their advertisement should be ‘Durable furniture for less price’. This headline will attract the right customers who are on a look out for durable furniture as well as low cost furniture. If the customers to be reached belong to a category that are interested in decorating their house with beautiful furniture and aren’t concerned about the price to get the right look, then the headline can be ‘Change how your house looks by our oriental furniture’. Anything other than the prospects should not be included in the headline. If both men and women can use a product, both of them should be referred to in the title, missing out even one of the category is like losing a huge number of potential customers.

The title should be instant product seller. According to a research, five times more readers read just the headline when compared to those who read the complete advertisement. So the investment is of no use, if the title isn’t good enough to sell the product. There can be a possibility that the content of the ad isn’t strong enough. All the harm can be undone by having a powerful headline.

The headline should be centered on the product and not the company that is selling the product. The customer’s interest should be reflected and he should feel that he is directly addressed. Start with ‘you’ and not ‘we’. So if the client specified on mentioning the company’s name, don’t start the sentence with it. For example, instead of writing ‘Tylenol – solution for sever cold ’, write ‘Got sever cold? Try Tylenol’. Never forget to mention the name of the product in the headline. The product name should be of top priority.

A snapshot of the benefits of the product should be given in the headline. This is an important quality of a well-phrased headline. The customers look out for advantages when he thinks of buying a product. Keywords like whiter teeth, nutritious cereals, or miraculous growth should be incorporated in the title.

If inculcating all these factors have made the headline long, it should be remembered to write the product advantages in bold. If a visual is placed in the advertisement, it will be a good complement. As a picture speak thousand words. But care should be taken that the headline should say some part of the story and the visual should say the rest. Don’t repeat the headline or the picture.

Too much of cleverness should not be applied to design a headline. There are nearly five hundred advertisements in a local newspaper on weekends. A regular reader reads the headings of all of them. He will be able to classify between a false heading and a genuine heading. No false promises or information should be included in the headline. Over smart headlines are good for award competitions, but don’t really work with the savvy customers.

The headline should give out a positive feeling to the reader. Negativity should be totally excluded as it not only creates a negative impression but the mind will also be not receptive friendly. It sometimes confuses the mind and it interprets a negative meaning of the message being delivered. Confidence should be reflected in the headline. Don’t include any doubtful words like if and but. Conditional phrases are a strict no. The sentence should be in present tense, instead of past or future.

Source: http://www.articlealley.com/article_191882_50.html

Wednesday, August 1, 2007

Freelance Writing On The Internet

So, you’ve decided to take up a career in freelance writing. You’ve hooked up the computer, installed the printer, and learnt the nitty-gritty of your word processor. You’ve maybe even been published a couple of times. You’re all set to conquer the world of publishing. But wait. Do you know all the options available to you?

We’ve compiled a list of all the jobs a freelance writer can find on the Internet to keep the cash inflow steady:

Magazines
Most of the freelance writing industry focuses on magazines, so let’s start there. You’ll find magazines on every topic imaginable. From teen issues to running, you’ll find at least one magazine to fit your interests. But while magazine publishing is huge and widespread, don’t try to get published everywhere at once. Find a few niche topics and start your way up from there. As your expertise and interests grow, branch out to other magazines as well. Topics most writers start out with include health and nutrition, computers, parenting, teens, relationships, disability, travel, etc.

Fillers in Magazines and Newspapers
Not all writers make it to the cover pages of magazines. At least not at first. In the beginning, you might just have to make do with fillers. And they pay as much as they’re fun to do. Jokes, opinion pieces, short lists, news items and other short pieces are termed fillers. Editors are always on the lookout for good fillers, so you stand a good chance of breaking through.

Greeting Cards
With e-cards, paper greeting cards seem to have taken a backseat. Nevertheless, the sale of paper cards is still ongoing and they are still preferred when it comes to special occasions. Despite popular myths, greeting card markets are not as easy to break into as they seem, can take a long time to respond and an even longer time to get your card into print. The upside is that greeting card markets pay extremely well for short writing. What’s more, though limited, opportunities exist for e-card writers too. So when you need to take a break from the regular work, dip your fingers into the greeting card pool

Doormats, Magnets, Bumper Stickers, T-shirts, etc
If you’ve wondered how those words made it to t-shirts, stickers, doormats and magnets, think no more. Freelance writers are often required to write the slogans for such material and are paid quite well for it. If you have the ability to coin a catchy or humorous one-liner, this could be your shot to riches. You won’t get a byline, and certainly no fame, but you could be earning as much as $50 per word!

Posters
They’re up in your room, you’ve seen them in your friend’s office, and you often find a funny one at the fast-food place down the street. Someone must have written them. Why not you? A lot of companies sell posters and generate handsome sales from them. In fact, writers of posters are usually paid in royalties, that is, a percentage of each poster sold. So, instead of being paid one-time, you’ll be paid over and over again for something you wrote years ago.

Resumes
Practically every one needs a resume (yes, even us freelance writers). Some people write them up themselves, some prefer to take the help of professionals. Write up a resume for a friend or two at work (even if she doesn’t need one!) as samples and respond to advertisements and calls for resume writers. Keep in mind though that resume writing isn’t your regular every day writing. You’re not supposed to decorate the page with flowery prose or funny anecdotes. You need to be professional, crisp and attention-grabbing. Practice with a few fake ones, and you’ll soon be on your way.

Advertising
Advertisers need writers, commonly known as copywriters. They’re the flesh and blood of the campaign. Getting into advertising can be a tricky business, but with a few credentials and a polished resume, you’ll have no trouble at all showcasing your talent to the world. If you are indeed good at what you do, advertisers will line up to get you to work for them. If you prefer not to work for someone, you could set up your own copywriting business and promote it to get clients.

Website Copy
With the Internet revolution finally having realized in its full form, small and big companies alike are looking for writers to write content for their websites. Not only do these companies pay well, but they also give the writer a much-desired break. If you’ve written website copy, you’ll have no trouble finding more assignments of the same kind. Simply guide the prospective client to the website and he’ll know what kind of work he can expect from you. Aim for start-up companies at first. They’ll usually hand over the whole work to you and you can make a great portfolio.

E-books
E-books are not here to replace print books. They’re here to provide an alternative resource for distribution. However, as opposed to print books, e-books are short, contain lots of web links and usually provide answers to a customer’s immediate needs. They can be downloaded off the Internet in seconds, and you can profit from a single e-book long after you’ve written it. Don’t get fooled though-- writing e-books takes just as much time and dedication as writing print ones. It’s only the mode of delivery that’s different.

E-zines
Online newsletters, or e-zines as they are frequently called, are becoming the rage of the publishing industry. Many of these e-zines are paying markets and run regular features and columns. Many of them have associated website,s too. While the pay in this market is less, you’ll be writing shorter articles in much less time.

Newspapers
Generally, when we think of newspapers, we think news. But newspapers hold a lot more information than that. With regular columns, reviews and updates, latest findings, and point-of-view articles, newspapers are the writer’s best bet. And if you’ve gained entry into one section of the newspaper, the other sections of writing open up to you automatically. Though slow on the income, getting published in your local daily is still a major ego-booster!

Newsletters
There are many households and small companies that publish newsletters. And all the more are springing up each day. These newsletters are a great way to break into freelancing and gather clips. Their requirements are not as tough to meet as those of magazines and most editors are quite quick in their response times. To add to that, some newsletters also pay quite well, sometimes almost as much as small magazines.

Ghostwriting
If it’s the fame you’re after, you won’t get it here. But you can earn a decent amount of money ghostwriting memoirs, books or even articles for people who don’t want to or can’t write themselves. Ghostwriters are quite in demand today with more and more people trying to preserve their family history by getting memoirs or biographies written. However, apart from the money, there’s nothing else. You don’t get the credit, the fame or sometimes, even the byline.

The prospects for writers today are immense provided you’re ready to experiment in different areas. The Internet has made it easier than ever to find writing assignments not only in your own country, but around the world. A simple e-mail is all it takes to apply for a job and send in the assignment.

It’s easy for a freelance writer to get stuck doing the same old thing over and over. It’s not only fun, but sometimes necessary to introduce a little spice into your writing routine. If you’ve been writing articles all your life, try doing some greeting card writing instead. If the money is slow, and you could really use some extra money, apply for a resume writer job. If the book manuscripts are lying unsold, try selling short stories for a change.

With a little variation now and then, you’ll not only find your income shooting up, but also your inspiration. So next time you find yourself waiting for word on that manuscript, send out a few short pieces instead. It’ll definitely be worth the effort.

About the Author:

Mridu Khullar is the editor-in-chief of www.WritersCrossing.com, a free online magazine for writers. Sign up for the free weekly newsletter to get a complimentary e-book with 400+ paying markets. Also check out her e-book, "Knock Their Socks Off! A Freelance Writer's Guide to Query Letters That Sell," available at http://www.writerscrossing.com/queries.html

Article Source: www.iSnare.com