Thursday, August 16, 2007

A Dozen Online Writing Tips

1. KNOW YOUR AUDIENCE

Write and edit with online readers? needs and habits in mind. Web usability studies show that readers tend to skim over sites rather than read them intently. They also tend to be more proactive than print readers or TV viewers, hunting for information rather than passively taking in what you present to them.

Think about your target audience. Because your readers are getting their news online, chances are they are more interested in Internet-related stories than TV viewers or newspaper readers, so it may make sense to put greater emphasis on such stories. Also, your site potentially has a global reach, so consider whether you want to make it understandable to a local, national or international audience, and write and edit with that in mind.

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