Sunday, September 30, 2007

Ten Tips for Writing Effective Cover Letters

A creative, well-written cover letter is often the best way to make your résumé stand out from the endless sea of applicants and find its way into the ?must read? pile of the person making the hiring decisions. Here are 10 simple tips to help your cover letter wow:

  1. Make yourself stand out. Get the competitive edge by writing a cover letter that focuses on your unique and exceptional qualities. What makes you an ideal candidate? Be strategic, persuasive, and concise.
  2. Target the right person. Sending your letter to the proper person can make all the difference. Avoid generic addresses such as ?To Whom It May Concern? or ?Dear Sir or Madam.? Instead, call the company and find out the name and title of the person who does the hiring for the job that in which you're interested. Remember to ask for the correct spelling of his or her name.

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Friday, September 28, 2007

Writing Articles for Promotion

Millions of web pages are lying unvisited just because proper effort is not put into promoting them. To be frank, getting a web site developed is no big deal because your main job starts once you have a web site. People are not going to swarm in just because you have uploaded your cool-looking pages. There are millions of pages on the Net, and they all vie to attain top positions on the search engines.

Before we go further, please keep in mind that this article is not about increasing your online business; it's about increasing traffic to your site. How your site performs once a visitor is there depends on how the site has been made and what you are actually trying to promote.

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Thursday, September 27, 2007

Latin Words and Expressions: All You Need to Know

Even though Latin is considered a dead language (no country officially speaks it), its influence upon other languages makes it still important. Latin words and expressions are present in virtually all the languages around the world, as well as on different scientific and academic fields.

Below you will find a list with the most used and important Latin words and expressions, enjoy!

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Wednesday, September 26, 2007

Writing Center opens new location

It has been nearly a year since ISU's Writing Center almost shut down operation due to loss of funding between departments. However, in this short time span, the Writing Center has managed not only to attain enough funds to stay open, but to open a second location in the Cunningham Memorial Library.

After experiencing the big budget crunch last year, many departments felt the pressure to downsize. However, the department of English and the College of Arts and Sciences have become more aware of the need for the Writing Center's services and have willingly joined together with the Writing Center, so as to permit the Writing Center to continue their work, said Rob Perrin, chair of the English department.

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Tuesday, September 25, 2007

Tips For Writing Good WordPress Tips

Haven’t you started to doubt blogs which offer great WordPress tips when they aren’t published on WordPress blogs?

I pour through hundreds of blogs and blog posts every week in search of WordPress news, tips, techniques, Plugins, and information for the Blog Herald WordPress Wednesday News. Call me arrogant. Call me inconsiderate. Call me whatever you want, but over the past six months, I’ve found myself developing some criteria for whether or not I will link to a blog with WordPress resources because I doubt their sincerity and integrity.

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Monday, September 24, 2007

Writing Good Software Documentation

Writing software documentation may seem extremely easy for some of us, whereas others may consider it one of the most difficult tasks they could ever be asked to do.

The generic term for this kind of writing is "technical writing". A person who does this job is generally referred to as a "technical writer", with quite extensive knowledge of software and technology and with a deeper understanding of the logic behind the software, or a "technical writer", a person who, although somewhat overwhelmed by all the denominations and the algorithms of the software, is accurate in producing a proper technical text.

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Sunday, September 23, 2007

Resume Writing - 10 Tips to Bullet Proof Your Resume

Resume writing - 10 tips to generate more interviews and higher salary offers.

Tip 1 - Use Titles or Headings That Match The Jobs You Want

With employers receiving hundreds of resumes you must make sure that your resume hooks an employer's attention within a 5-second glance. A great way to do this is to use job titles and skill headings that relate to and match the jobs you want. For example, compare the headings Roger used in his before resume to the headings.

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Friday, September 21, 2007

Got Writer's Block?

Novelists get it. Playwrights get it. Why should it be any different for those of us who write articles for online marketing? It isn't!

Writing articles has become a proven method of building links and improving search engine rankings. Once you begin writing, results can be overwhelming. You begin to see those links popping up almost overnight.

As often happens with any exciting new project, the ideas are exploding in your brain. You can't write fast enough to keep up with them. Things couldn't be better.

Then, all of a sudden it hits you. You sit down at the computer ready to produce yet another literary, link-building masterpiece. You go to write that winning headline and nothing happens.

There is nothing more frustrating in an author's life than the point where the mind goes blank. It is far too easy to get discouraged. You decide to give up for the day. You assume things will be back to normal the next day. And when the next day arrives and the mind is still blank, you give it one more day. That day turns into a week and another week and then a month. Before you know it, you have completely let your article marketing fall by the wayside.

Is there anyway to alleviate this slippery slope of the creativity slump?

From personal experience, I can tell you yes. You can overcome the ultimate frustration of writer's block, but it is not easy! The only way to keep your one day blanks from ending your entire article marketing strategy is to make yourself write.

I know it sounds oversimplified and silly. If you could just write, you would. Well, here's the thing. You stopped writing because you had no more witty headlines or clever ideas. The key to not losing faith in your abilities is to sit down and write something, anything. Don't worry about the quality or even the relevance of your topic to your business. Writing anything will unlock the creativity vault in your brain.

If you don't believe me, try it. And if you've read this article, then you have seen my theory in action. This piece is purely the product of my writer's block! I sat down and couldn't think of a single, decent headline. So, instead of beating yourself up and deciding you have lost the touch, start writing! I think you'll find that if you force the cobwebs out of your mind, writing really is like riding a bike. You never forget how to write; you simply are out of shape!

Article Source:

Dana Wallert is the owner of a free article directory - DW Articles Directory. She is also the sole proprietor of DW Office Solutions, an online virtual assistance provider. You may find out more about Dana and sign up to receive her free monthly newsletter at DW Office Solutions - Virtual Assistant Services

Thursday, September 20, 2007

SEO Advice: Writing useful articles that readers will love

Okay SEOs, what can you learn from my previous post about changing the default printer for Firefox on Linux? In the last week someone wrote and said “I want you to talk about SEO, and don’t give me any of that crap about good content.” I’m going to beg to differ. I wrote that post mainly because I’ve looked for this information a couple times and never found exactly what I was looking for quickly. That tells me that in this small niche, I could utterly rock the search engines. Plus once I figured out the info, it was only 10-20% more time to package it up nicely. Now this short content post can act as an evergreen draw for searchers.

Notice what I did with keywords. I carefully chose keywords for the title and the url (note that I used “change” in the url and “changing” in the title). The categories on my post (”How to” and “Linux”) give me a subtle way to mention Linux again, and include a couple extra ways that someone might do a search–lots of user type “how to (do what they want to do).” I thought about the words that a user would type in when looking for an answer to their question, and tried to include those words in the article. I also tried to think of a few word variations and included them where they made sense (file vs. files, bash and bashrc, Firefox and Mozilla, etc.). I’m targetting a long-tail concept where someone will be typing several words, so I’m probably in a space where on-page keywords are enough to rank pretty well. I don’t need anchor-text for “linux default printer” or similar phrases; in the on-page space, I’d recommend thinking more about words and variants (the “long-tail”) and thinking less about keyword density or repeating phrases.

The meta-issues I’d mention would be:
1) The utility of an article is paramount. If you write 2000 words about mortgage loans and never discuss the industry landscape or impart some useful, concrete knowledge to your reader, that should set off a warning flag in your head. So use this advice only for good (high-quality articles), not for evil.
2) Be sure to study your niche. I just spent 10-15 minutes to tackle the “default printer in Linux/Firefox/Mozilla” space. Is that niche worth writing an article about? Well, it was for me, because I was looking for this information myself. In general, any time you look for an answer or some information and can’t find it, that should strike you as an opportunity.

But the larger point is that if you put in time and research to produce or to synthesize original content, think hard about what niches to target. My advice is not to start with an article about porn/pills/casinos/mortgages–it’s better to start with a smaller niche. If you become known as an expert on (say) configuring Linux or hacking gadgets, you could build that out with things like forums to create even more useful content. Look for a progression of niches so that you start out small or very specific, but you can build your way up to a big, important area over time.

There are a lot of niches that just take sweat equity. You could be the SEO that does interviews. Or the SEO that transcribes Matt’s videos. Or the SEO that makes funny lists. Or the SEO company that provides webmaster radio. Or the SEO that makes podcasting easy. Or the SEO that specializes in a certain content management system or shopping cart. Or the SEO company that specializes in Yahoo! stores. Or the SEO that specializes in accessibility. Or the company that mocks Silicon Valley and its companies. Or the SEO that specializes in AdWords API ROI tracking. Or you could be the SEOs that write-up a summary of every panel at every search engine conference. Or the company that does cartoons. Or the SEO who pays attention to Google Base, Google Co-op, Yahoo! Answers, or Facebook. Or the SEO that provides Firefox plugins. Or the company that provides metrics and tracking for blogs. Or the SEO that talks about patents. Or the SEO that specializes in dynamic sites. Eye-tracking. Beginner SEO tutorials. Making maps mash-ups. Ajax SEO. SEO for non-profits. SEO for Second Life or MySpace. SEO to repair a company’s reputation. SEO for MySQL, Python, Ruby on Rails, WordPress blogs, or .NET sites. The SEO that surfaces databases or Flash sites. SEO for self-publishing authors. The SEO that does radio ads.

An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap.


Wednesday, September 19, 2007

Letter writing guide

There are a few simple rules:

  1. Always be polite. This rule is essential and invariable. Your aim is to help a prisoner, not to relieve your own feelings. Governments don't respond to abusive or condemnatory letters (however well deserved).
  2. Always write your letters on the basis that the government concerned is open to reason and discussion.

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Tuesday, September 18, 2007

10 Tips for Writing Bookmarkable Content

There is a certain level of mystery to why one blog post is heavily bookmarked and another isn’t, but there are also some variables we can control. You can shape your content in such a way that it is more likely to get bookmarked, and in this post, I want to show you how.

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Monday, September 17, 2007

10 Essential Tips to Ensure Your Press Release Makes the News.

  1. Make sure the information is newsworthy.

  2. Tell the audience that the information is intended for them and why they should continue to read it.

  3. Start with a brief description of the news, then distinguish who announced it, and not the other way around.

  4. Ask yourself, "How are people going to relate to this and will they be able to connect?"

  5. Make sure the first 10 words of your release are effective, as they are the most important.

  6. Avoid excessive use of adjectives and fancy language.

  7. Deal with the facts.

  8. Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.

  9. Make sure you wait until you have something with enough substance to issue a release.

  10. Make it as easy as possible for media representatives to do their jobs.


Sunday, September 16, 2007

How to Write a Biography

A biography is simply the story of a life. Biographies can be just a few sentences long, or they can fill an entire book—or two.

  • Very short biographies tell the basic facts of someone's life and importance.
  • Longer biographies include that basic information of course, with a lot more detail, but they also tell a good story.

Wednesday, September 12, 2007

The Secrets of Writing for Online Niches: What Ink-and-Paper Writers Must Know to Thrive

If you want to work online, you've probably run into many philosophies about niche marketing. A niche is a narrowly focused, highly defined subject. When you write for a niche, your writing can be very deep, but it cannot be broad. For instance, sports is not a niche. Tennis is not even a niche. But if you wanted to write about learning to play tennis after the age 50, you have a niche. Another great niche might be how to teach your young child how to play great tennis.

Many writers have the wrong idea about niches. As writers, we tend to go for the scoop. We seek the unusual story and the odd angle no one has ever used before. We writers cross article ideas off the list as soon as we see other people writing about them.

After all, in the ink-on-paper world, the fastest way to get a rejection is to propose an article on a subject that a competitive publication recently wrote about. If you're writing for a magazine or newspaper, a very unusual, one-of-a-kind story can be an easy sale.

But Internet marketing works a bit differently.

When you write for online sources, your work can be deep, but it has to be narrow. The Internet has become the medium for specialists. It's the best place to get information on how to grow roses in the tropics or make your own yogurt or learn about the symptoms of Brugada's disease.

The danger with this kind of razor-sharp focused subject matter is that it's easier to miss than to connect.

A good writer is looking for readers and a good online writer is looking for customers. So online writers need to become marketers in terms of finding their niches.

Most online marketers research niches to find traffic before they embark on projects. The idea is that you don't want to venture into a niche where there isn't already at least some conversation and activity going on.

That's right, online marketers want to find competition in their niches of choice, because competition means there is already interest, buzz, and business in that sector.

In other words, many niches that are possible are not viable. In a sense, Internet writers need to think like ink-and-paper publishers. A publisher would hesitate to publish a book on the best shoes to wear on an airplane simply because it seems unlikely that anyone would buy it. An Internet writer has to think about niches the same way. Is there an audience for the material?

Finding the answer to that is easier online than in the brick-and-mortar world. Internet marketers look at keywords in an effort to find profitable niches. Keywords are the words or phrases that you type into search engines when you're looking for something.

There are lots of ways to perform keyword research; some of them can be done for free. By visiting the inventory at ( you can find out how many searches on Yahoo took place in a recent month (which may be six months ago) for any keywords you type in. Yahoo is not the Internet universe, but most authorities feel that Yahoo results can be extended to the other major search engines. In other words, if lots of people searched Yahoo for "hula lessons," it is quite likely that many people also searched Google and other search engines for the same topic.

There are more sophisticated ways to do keyword research; it's practically a science. However, for most online newbies, using a simple, straightforward keyword search will likely provide more than enough information to get your project off to a good start.

The problem with keyword searches is that you have to suggest keywords and then you can find out what is there. If you're stumped or just want to see where there is a lot of buzz, type in things like "how to" or "secrets" or "tips" or "free" and you'll see things with those words that were most searched for.

This is the part that can get confusing for writers. Most writers think that a keyword search with few results means the keyword is hot, while a keyword that's getting a lot of hits is a dead end. Wrong! When it comes to Internet marketing, it's the other way around.

Lots of activity on a keyword means that there is interest in the subject, a demand for information in that niche, and possibly a "community" that's already built up of folks interested in that particular topic. If you find a keyword with very little activity, you have more likely found a subject that nobody cares about than some great untapped opportunity. In other words, if nobody is searching for information about knitting hats for Chihuahuas, it's probably not a niche you want to invest in.

The next step is to type in those keywords and related keywords to see what comes up. Again, there are many very advanced techniques to this kind of research, but writers can make do with the basics. Just see what turns up. This is what the people searching those keywords will find. You may even want to see what kind of sites they are: are they selling physical products? Selling information? Offering free content? How would your proposed product or site fit in? Writers can get scared off when they find their subject is already quite well covered. If you venture into some well established niches, you'll find content-heavy sites, blogs, information products, courses, and products for sale. But competition online is a symptom that there is a lot of interest in the topic.

Just as people don't necessarily own one pair of jeans or eat in only one restaurant, competition can be welcome.

There is another huge benefit to writing in a busy niche: you may be able to tap into pre-existing traffic. If there is a rabid group of people eager to talk about setting up an at-home design business, your information product on tax guidelines for the at-home artist-entrepreneur has a ready-made customer base.

How do you find your niche? Some niches find you, in that you may know all about a certain unusual subject or you may have a personal passion. An Internet marketer would also try to discover "hidden" niches or secret niches by trying to find busy keywords that were being serviced by some (but not many) matching information sites. If you can find where the demand is not being entirely met ... you have a winner!

Once you identify the niche, you next have to identify how you care to participate and how you want to monetize your activities. As an online writer, you can develop a content-rich site on the topic to sell advertising or an information product that can be sold with a sales page type website. Information products include books, electronic books, special reports, courses, CDs and other media.

No business is immune to risk and online writing is no exception. There's probably more risk in Internet business because it's fast-paced and everyone is new at it. To be fair, many Internet ventures can be launched with minimal financial investment, especially compared to brick-and-mortar businesses.

But there is still a risk. You're going to be spending a lot of time and energy creating a product that may or may not sell. That's why you need to pick the right niches. Go to niches where there is already a lot of energy and activity; you're more likely to find customers where there is also some healthy competition.


Ready to quit whining about not finding work as a writer and get busy as an online entrepreneur? Check out to find out why writers actually have a massive advantage in Internet marketing. Jo Ann LeQuang wrote this article and earns her living as a writer. Check out her site at .


Monday, September 10, 2007

Teaching Writing Skills

Teaching Writing: Strategies

The most important factor in writing exercises is that students need to be personally involved in order to make the learning experience of lasting value. Encouraging student participation in the exercise, while at the same time refining and expanding writing skills, requires a certain pragmatic approach. The teacher should be clear on what skills he/she is trying to develop. Next, the teacher needs to decide on which means (or type of exercise) can facilitate learning of the target area. Once the target skill areas and means of implmentation are defined, the teacher can then proceed to focus on what topic can be employed to ensure student participation. By pragmatically combing these objectives, the teacher can expect both enthusiasm and effective learning.

Sunday, September 9, 2007

Do The Unfamiliar To Keep Your Writing Going

One of the best ways to blow someone's winning streak during a tennis game is to comment on how great they are doing. Your comment will kick in their left brain's inner critic which will zap their flow and change their focus. In tennis, this is an underhanded type of gamesmanship.

In life, it happens to each of us all the time. Even to writers.

In writing, the same thing occurs as soon as the right side of the brain, the right hemisphere, gets a break, the left side begins editorializing. Even if the left side compliments you on your progress or the time you committed, it still zaps the flow. Flow stops, hiccups, and the writing or idea doesn't get to the next step.

This is an event that affects us all in more than just writing.

There is not any particular timeframe when this occurs either. It may occur when you are writing something short, like an article, memo, or email. Or it might not occur until the chapter six of your book. This is why the freewriting exercise works so well. It allows your right brain to tell the left side to shut up for a particular amount of time.

There is actually only one way to get the writing flowing again. It is by doing something unfamiliar. When you are doing something unfamiliar the left side doesn't know how to logically respond. The left side then can't be its helpful self. Flow, intuition, and ideas naturally return with a renewed rhythm.

Whenever I am trying to describe something, my logic side kicks in and brings the next action to a halt. The self talk begins to say, “How can any word begin describing this beautiful sunrise?” Since drawing isn't a familiar item for me, I pull out a few drawing pencils or a water color brush and play. The drawing isn't something I do often. If I did, it would then become familiar and that self would stop me. It doesn't take but a few minutes of doing something unfamiliar before the flow flourishes again and I am able to return to the description or writing.

Always remember, all the words we use in our first draft look like ordinary words. It isn't until later that their appearance changes to extraordinary.

The left self is always telling us that every day scenes or objects are just ordinary.. A mere beer bottle on the side of the road can receive a message, “So what.” When we push the situation we usually ask, “How can I make this come alive?” By doing something unfamiliar in the mind or in some type of action we can release the right side to the freedom to find the words. Do so by seeing the ordinary. Describing the ordinary. At this moment you begin using both sides of the brain. I guarantee that whatever you write will never be ordinary. Extraordinary writing is ordinary writing practiced.

About the Author:

Catherine Franz, life and business coach and marketing master, specializes in infoproduct development. More at: and Including articles and ezines.

Friday, September 7, 2007

The Importance of Good Writing Skills

Writing skills can be the ticket to better college grades and greater academic achievement. This article introduces a few techniques for applying writing skills to college success. But this good advice will be lost on you if you don't believe writing skills are important and can help you achieve academic mastery. Our job is to convince you. To begin with, the overwhelming majority of instructors we surveyed said that writing skills are critical to academic success.

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Thursday, September 6, 2007

The Magic Of Writing

Posted by Gilles Hamann

I choose to write.

I choose a topic and play with it in my mind. Then I listen to my inner voice and just let the words fall on the page.

And while this torrent of words flows from that inner stream through my arm, through the pen and onto the page, I feel that all of my experiences are in play as they translate into words.

As I have mentioned before, it is a word association game that I play. This word game program runs automatically.

As I often do, if I select different a different word in the association, the flow goes in a totally different direction.

In fact, I wrote this article longhand first, but what I typed on this page is quite different from the handwritten version.

If the flow slows or seems to stop I look at what I wrote longhand for inspiration. I am writing this as I actually do these various steps. Tomorrow, who knows, the steps may all be different again.

Often I wait until I get a message from my inner voice. It is my own voice and it relies very heavily on those memories that are not currently in my immediate conscious. They bubble up from somewhere as some process accesses my unconscious mind.

Some times I picture my face mouthing the words. Physically I am also whispering them. That allows my typing to keep up with my inner voice. It slows my inner voice to allow me to keep pace and not lose any ideas.

I type or write as fast as I can. I correct as I go when I type, but not when I write long hand.

There is truly a magic to words. Because if I do my job well, the reader will hear my voice in their mind casting my spell in words.

I truly believe in hypnosis. I am certainly hypnotized by my chosen topic and if my writing is engaging enough, it is has the same effect on the reader.

What I write becomes a little mind program that leaves traces in the mind of the reader. Like hypnosis, the reader focuses inward to find meaning in the words I put on the page.

Not only is the reader making meaning from those words but also they are adding to and changing the meaning in their mind.

You can choose to resist the programming if you wish. The only way to do that is to put down this book. But if you are truly interested in writing you will continue.

Once you have read it all the way through though, it becomes a part of your experience, adding to the mental programs you already run without ever being aware.

To heighten the effects of the the program, I can ask a question to pique your curiosity.

For example, here is a question that certainly holds my interest and is the basis of my blog.

"When you see, hear or touch something how do you know what to think or do about it?"

Here are a few more questions.

"What is the process that you use in your mind from sensing something to thinking about it then responding with feelings and action?"

"What effect does language have on how you think?

"If I can choose to write my mind and express my thoughts, beliefs, attitudes and habits, emotions and feelings, can I not also choose how I feel?"

If these questions make you curious then the magic of my pen has reached its target. You will find answers to all of these on my blog.

You need to work though. And you need to read enough to arrive at your own personal mind model, your map of the world.

Writing is magic, hypnotic, fascinating and satisfying.

The worst kept secret about the writing's magic spell is that anyone can pick up the pen to do the same.

Source :

Sunday, September 2, 2007

Hints and Tips on Optimized Press Release Writing

Optimized press release writing is an important method to tell the people about the latest happenings in your company or the changes in your products. An optimized press release has to be effective if you want its true effects to show up. Here are five ways to effective optimized press release writing.

  1. The first thing that has to be kept in mind while writing an optimized press release is that you should write the optimized press release in the particular format. The logo of your company should be on the top of the optimized press release along with your address and phone number.
  2. The title of your optimized press release is of great importance. The title of the press release should be very impressive and catchy. It is the first thing that a reader comes across. It depends on your title that a reader will read or ignore your press release.
  3. The initial paragraphs of your optimized press release have to be very gripping. You should be able to hold the interest of the reader of the press release.
  4. Do not make your optimized press release writing excessively long. A lengthy press release is generally very boring. So make your optimized press release brief and informative. Use a reader to proofread your entire press release writing before publishing.
  5. Your optimized press release writing should be informative. The information in your optimized press release should be correct. It should not be misleading. The optimized press release writings should not be used as a tool of advertising your products and services. If you do so, the reader will consider it as no more important than an advertisement. The whole purpose of writing an optimized press release is to inform people in general of your news item and to provide useful information about your business. Remember that a press release is not an advertisement but if skillfully worded it can indirectly help promote your business.

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About the Author:
About the author: John Tulley is an article writer for the Internet Marketing Business resource web site. Please visit our web site for more information and advice on optimized press release writing.