Tuesday, January 15, 2008

Become a Successful Freelance Business

Writing about business, your major challenge will be injecting some life into IPOs, P/E ratios, 401(k)s and numbers, numbers everywhere. You’re often in the position of having to educate readers, yet you don’t want your article to read like a textbook or the small print of an annual report.

I recently spent some time in my library’s periodical room finding examples of business articles that were quite the opposite of dry. Here are some techniques skillful business writers use to make challenging intellectual material come alive with human interest and drama.

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