Thursday, February 14, 2008

Seven steps to superb online writing

In an email, you have 15 seconds to hook your reader. Only 15 seconds. Then they either close up and move on, or skip past all of your beautifully crafted paragraphs to the end, to find out what you really want from them. And this, even in cases where they've requested contact from you. Fifteen seconds is all you've got.

What's more, power cuts and inconvenience have made your readers more impatient and more dismissive of your message and the time it'll take to read it. So the goal is to write emails that are simple, understandable and compelling. Luckily for you, there are seven easy ways to achieve this. Read 'em quick before the power goes…

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