Thursday, May 15, 2008

How to write a personal biography

  1. What is a Personal Biography?
    A biography is a written account of the series of events that make up a person’s life and career to date.

  2. What does this include?
    • Career Education
    • Achievements
    • Personality
    • Beliefs
    • Aims and Goals

  3. How do I prepare to write this?

    • Take an inventory of your background, accomplishments, goals and objectives as a graduate.
    • Remember that you are writing this for industry professionals so make sure you make your bio informative, upbeat, and filled with useful comments, descriptions and positive language.

  4. Writing your biography in 200 words.

    Paragraph 1:
    Start with an introductory sentence that clearly defines where you have studied, what you have studied and your goals for the future.

    Paragraph 2:
    This section should address the immediate purpose of the Bio. What are you doing at this time? Mention a current activity you are involved with, for example, the completion of your course and any current work experience. You could take this opportunity to mention your final year project or specific industry related work experience/projects.

    Paragraph 3&4:
    At this point, background information on work and education previous to London College of Fashion can be addressed. If you have developed a plan for your career path elaborate on this and demonstrate how your current project is part of a larger career development plan.

    Last Paragraph:
    A Bio should not waste words and 200 words is sufficient to get the job done. It is important that you end the Bio in an efficient way, which could be information about your unique selling point and how this will benefit


Ursula Hudson, Director Fashion Business Resource Studio

Joining LCF in 1998 as a course leader Ursula now heads up the Fashion Business Resource Studio team at LCF who are responsible for building and brokering relationships between college and the fashion and lifestyle industries. Ursula developed and established the studio concept, building it to become a recognised model of best practice for industry and education.

The ethos of the FBRS is simple - bring the outside world in, engage in dialogue to acknowledge the needs of all stakeholders and, work as an integrated part of the college framework.

Through her role at LCF she has consulted with the British Council’s Creative Industries unit, and led the curriculum development for the first Fashion Retail Academy London.

Prior to LCF Ursula worked as an acknowledged industry expert consulting internationally on market intelligence and fashion product development issues for many of the leading fashion retail, sport and lifestyle global brands.

Ursula began her career in fashion with the diminutive but iconic independent retailer Joseph having graduated with a first class degree from University College Wales Aberystwyth in Classics and Librarianship.

Sara Gatoff, Buying Vision Ltd

Sara has a degree in business studies and management sciences with a retail specialisation. Following a buying and merchandising training contract with The Burton Group Plc, Sara moved across the group gaining product experience in Menswear, Ladieswear, Homewear and Childrenswear.

After a spell at Storehouse Plc where she set up an in house trainee Buyer programme, Sara moved to Tesco Plc to head a Men’s Wear division where she was a key player in the team sourcing grey goods off shore and launching Calvin Klein and Levi’s at low prices. Sara then moved to oversee children’s licensing at Tesco Plc and buys both baby and children’s product ranges.

Sara has travelled extensively to visit and assess factories and raw materials suppliers across the world.

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