Tuesday, June 10, 2008

10 Tips on Writing the Living Web

Some parts of the web are finished, unchanging creations – as polished and as fixed as books or posters. But many parts change all the time:
  • news sites bring up-to-the-minute developments, ranging from breaking news and sports scores to reports on specific industries, markets, and technical fields
  • weblogs, journals, and other personal sites provide a window on the interests and opinions of their creators
  • corporate weblogs, wikis, knowledge banks, community sites, and workgroup journals provide share news and knowledge among co-workers and supply-chain stakeholders
Some of these sites change every week; many change every day; a few change every few minutes. Daypop’s Dan Chan calls this the Living Web, the part of the web that is always changing.

Every revision requires new writing, new words that become the essence of the site. Living sites are only as good as today’s update. If the words are dull, nobody will read them, and nobody will come back. If the words are wrong, people will be misled, disappointed, infuriated. If the words aren’t there, people will shake their heads and lament your untimely demise.

Writing for the Living Web is a tremendous challenge. Here are ten tips that can help.

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