Thursday, June 26, 2008

Do's and Don'ts When Writing for Your Audience

Oh writers. No one has time to read what we write anymore. Even more reason to make what you do write concise, clear and effective.

Writing for the web, no matter how many times we say it, is different that writing for print. Readers are not likely to read every word. They’re going to glance, skim and scan their way through your content, most likely with a cup of coffee in hand or checking email simultaneously.

With such a wayward bunch of users, what’s a web content writer to do? Chris Nodder, user experience specialist at Nielsen Norman Group thinks you simplify content to make it as accessible as possible. Most users are visiting your site through a search engine rather than going directly to a site’s home page, so why not make it easy to find what they want.

Nodder offers up some “Sign Posts” indicating “where else readers can go for more specific information and related resources such as white papers”.

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