Monday, September 15, 2008

Website Content Writing Tips

When writing for the web, use

  • shorter sentences, words and paragraphs
  • one idea per paragraph
  • concise text - half the word count (or less) than writing for print
  • the inverted pyramid style, putting the most important point or the conclusion first.
  • Simple words
  • Objective language to build credibility, rather than exaggerated claims or overly promotional words like "great", "tremendous" etc.
  • bulleted lists
  • highlighted text (bold or color, also hyperlinked text) for scannability
  • meaningful headlines and subheads, avoiding cute or clever lines
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