Friday, March 27, 2009

4 Tips for Writing Better Email

After all my posting about what makes for bad business writing, what is my advice for writing well? I'm glad you asked — because that's the subject of the list below.

  1. Call to action. The number one thing that separates a memo, report, or PowerPoint from A Tale of Two Cities is a call to action. A novel is to be enjoyed. Business writing is intended to get the audience to do something: invest in a popcorn factory, fill out a kidney donor form, or flee the building in an orderly manner.

    Questions to ask: Does my email ask the reader to do anything? If not, why am I sending it?

  2. Say it up front. M. Night Shyamalan is paid to surprise folks. We are paid to not surprise our boss. Whatever the purpose of your missive, say it in the first line. Mystery and story are great ways to entertain and teach, so unless you're looking for a job doing that, spit out why you're writing up front.

    Questions to ask: Can the reader tell from the subject line and first sentence what I'm writing about without going further? If not, why are you insisting that they guess?

  3. Assume nothing. Does the reader need to know that the project won't succeed if the subway workers strike, that everything depends on a category 5 hurricane not happening in the next 100 years, or that if Lehman goes under the entire firm will implode? Let the reader know what thinking has gone on behind the scenes. And when following up, don't assume everyone remembers everything you've said. If you've got any worries that an acronym, term, or reference is going to elicit a confused moment, just explain it.

    Questions to ask: Am I relying on what the audience knows or what I think they ought to know? Am I hiding anything from the reader unintentionally? If so, why do I want to surprise them later on?

  4. Do the thinking. How many times have you gotten an email that says, "What are your thoughts?" followed by a forwarded chain of messages. That's the writer saying, "I can't be bothered to explain my reasoning or what I want you to focus on." When you write, make sure you've explained what you're thinking and what you want the reader to spend time on.

    Questions to ask: Is my email giving my opinion and options for the reader to respond to? If not, why am I making them try to read my mind?

    What makes business writing good or bad in your opinion? Is this something that can be taught, or do you just have to have an instinct for communicating? What are your tips?
Source :

Thursday, March 26, 2009

Writing Comic Books and Graphic Novels

300, Spider-Man, Men in Black, Teenage Mutant Ninja Turtles, and Oscar-bait like Road to Perdition and V for Vendetta were born as comic books or graphic novels. The paneled world is one of the fastest-growing sectors of publishing. Even superstar writers from Deepak Chopra to Stephen King are creating comics.

You don't have to draw to make a great graphic novel. But you do have to know how to write comics, attract a great artist, find the right publisher, and work with all of them to produce the next Batman or Sin City. This seminar will take you through the entire comics-making process, from devising a proposal and writing word balloons to surviving Comic-Con International and handling Hollywood.

In this seminar, you will learn:

  • The most popular genres, formats, and styles
  • Techniques and mistakes of visual storytelling
  • The care and feeding of artists
  • How the publishing companies' decision-makers work
  • What they want from you -- and what they don't want
  • The basics of comics contracts and partnerships
  • The power and pain of self-publishing
  • Marketing to the comics industry and the wider world
Source :

Friday, March 20, 2009

Writing Tender - Translation of Booklets

Looking to work Writing Tender? Find here new projects everyday. is the easiest way to find right partners across the world.

Project Detail:

Id : 54257275

Category : Writing & Translation

Title : Translation of Booklets

Estimated Budget : Approx. 200 USD

Total Requirement : 8 Booklets per Year for Translation

Description :

We are Australia based organization. We are looking for experienced and reputable service provider for our requirement of Translation Support Services. We are publishing booklets of our core services and state information. This information is contained in the booklets, which are available in English and translated into 37 community languages. Approximately 8 booklets per year. The provider will provide translation, update and publication services to us for these booklets. The contract will be for 2 Years. We have attached the list of the languages for translation purpose.
Scope of services:
  1. Support the update of the English language text (both core and state text).
  2. Translate the text into the community languages requested by us.
  3. Produce high quality MS Word, Adobe PDF and GIF documents for publication by us on our website.
  4. Two annual updates will be required.
  5. A high standard of quality control on all translations to ensure accuracy, consistency of standard, style and content with the English versions and suitability for publication.
  6. High quality interactive master CD-Rom version containing PDF copies of all Booklets with navigation pages emulating internet access to all the Booklets, for each annual release.
  7. Capacity to publish content from the translated Booklets in other layouts (eg to draw text into fact sheets or web pages).
  8. We will provide 1 month set-up period for successful provider.
Payment will be on monthly basis. Interested service providers are requested to send their proposal on or before 8 April 2009 via our secured website only. This tender is global and offsite. Provider may have to visit our location for meetings and trainings.

For more details have a look on attachment.

Country :

Status : Closed

Are you interested to work on this Project? Post your contact details Now! Click Here

Thursday, March 19, 2009

Writing Magazine Articles

Public Speaking is one of the greatest fears most people have. In order to overcome mine I joined a Toastmasters club. I not only became a confident public speaker; I learned many tools for effective speech writing that are also helpful in writing.

The purpose of this article is to explain how speech writing taught me structure. Writing a speech is not very different from writing an article. When addressing a live audience, you practice vocal tone, grammar, body language and your appearance. Lucky for me no one sees me when I m writing!

Structure is important when writing a speech or a piece that is going to be read by someone else. Ideas need to flow logically and naturally from one idea to the other. Sentences open your thoughts in a logical flow as thread in a sweater. A paragraph should contain one complete idea. One helpful suggestion is to read your article aloud after you've written it. Does it sound like it flows in a logical and interesting way? Would you be comfortable reading it to an audience?

Read More Article...

Friday, March 13, 2009

Writing Project - Translation from English to Russian

Looking to work Writing Project? Find here new projects everyday. is the easiest way to find right partners across the world.

Project Detail:

Id : 98499183

Category : Writing & Translation,Transcription

Title : Translation from English to Russian

Estimated Budget : Approx. 200 USD

Description :

We are Luxembourg based company. We are looking for experienced and highly qualified service providers for our requirement of translation services. We have 6,000 products that needed to be translated from English to Russian. Our approximate budget is 200 USD and will be paid via PayPal. Interested service providers contact us as soon as possible.

Country :

Status : Closed

Are you interested to work on this Project? Post your contact details Now! Click Here

Thursday, March 12, 2009

Writing Guidelines For Anyone Marketing Anything

As you write your marketing materail, advertisements and sales copy for your lead generators, & drip marketing systems, use these basic guidelines to ensure maximum power:

  1. Use plain talk (don't try to be an English professor). Write like people talk.
  2. Use short sentences (average 17 words, 25 is difficult):
    -Don't try to stick two thoughts into one sentence. Use two short ones instead.
  3. Use simple language:
    -Prefer the familiar word to the far-fetched.
    -Prefer the concrete word to the abstract.
    -Prefer the short word to the long word.
  4. Use personal references: examples: names, pronouns & human interest words. The best word you can use is.... YOU.
  5. Use live words - verbs. Most writing contains nothing more than nouns and adjectives, glued together with the prepositions is, was, are, and were.
  6. Evaluate all your claims; be specific and quantify everything.
  7. Use powerful emotional driven headlines, n everyting you do! the headlinie is the MOST important part of any ad.
  8. Long copy vs. short copy: Say as much as needs to be said, then quit; a good, easy-to-read format will allow you to use more text; use video or audio to say what might be too burdensome to read.
  9. Features vs. benefits: Always talk about benefits as much as possible.
I can assure you if you will use these simple to follow guidelines in all your marketing material you will see a dramatic increase in results.

Source :

Friday, March 6, 2009

Effective Article Writing

It has already been established that article writing is one of the most effective forms of advertisement in internet marketing.

It generates large viral traffic even for a few well written articles.

For article writing to be effective however, some key factors must be taken into consideration right from the outset of article writing.

Search Engine Optimization

  • For article writing to be effective, it must take into consideration the fact that one of the key objectives of article writing in the first place is to advertise the webmasters website, get traffic which then will hopefully ultimately convert to sales.
  • To achieve the objective of putting the website in the forefront of the potential customer/visitor’s sight, it is imperative that the article features in at least the first 2 pages of the various search engines. It is a known fact that most people browsing the net will hardly look beyond the first 2 pages for any keyword phrase.
  • How does the webmaster get to doing this? Right from the outset, for his article writing to be effective, the webmaster must do a keyword research to determine which keyword phrases are frequently searched for and at the same time are not too competitive in terms of the number of websites positioning themselves for viewing.
  • Regarding keyword phrases that are frequently searched for, one must almost become stereotyped to the extent that the numbers rather than other sentimental factors must prevail in your decision making.

    I give you a perfect example. When I did a keyword search in trying to write something on the "Plug in profit site", I discovered that most people erroneously refer to the site as "Plug in profits site" and ironically, they have the larger search numbers more than those describing it correctly. What did I do in the circumstance, I followed suit in describing it as such, a case of "if you can't beat them , then you join them" you would say. You will therefore notice that all the articles I write on the "Plug in profit site" is actually on "Plug in profits site", to satisfy the search engines.
  • Having established the above, the webmaster must now write his article “around” that keyword phrase by inserting the keyword phrase in strategic spots of the article which include the title, the first line of the first paragraph preferably on the extreme left of both the title and first paragraph. It should also be sprinkled optimally within the article and also importantly, in the last paragraph of the article.
  • Optimal insertion of the keyword phrases for article writing is important because extreme insertion would incur the wrath of most article directories as well as may be regarded as spamming by the search engines. It may also make the article loose its meaning.
Article writing for humans.
  • As the webmaster takes into cognizance the search engines, he must simultaneously take into consideration the fact that his audience comprises humans and not robots. Accordingly, his article writing must provide useful information to the visitor. It should be realized that the internet is an information super highway where a lot of useful information abound for free. Any uninformative article will therefore almost immediately be thrashed.
  • Optimal insertion of the keyword phrase is again important here as the keyword density must just be ideal and not excessive which can make the article loose its meaning to its audience
Relevance to the niche of the webmaster
  • For effective article writing, the article must relate to the niche of the article writer or else it serves little or no purpose beyond general information which is not usually the prime objective of most webmasters but rather traffic and ultimately sales.
Length of the article
  • This may be considered trivial but no it is not. An article that is too short(less than about 200 words) may seem an indication of lack of knowledge and a mere attempt to get traffic at all cost while an article that is too long(more than about 1000 words) may become boring to the audience and take up unnecessary valuable space.. In fact most article directories have a standing rule on this and will in most cases have already done the weeding out.
Formatting of the article
  • This is important for effective article writing as a long unwinding article without suitable paragraphs, bulleting etc where appropriate may make an otherwise useful article turn out to be a turn-off for its audience who thrash it even before giving it a chance.

For more tips on article writing, visit and also get tips on home based business opportunities in general, from Dele Ojewumi, the Economist/Chartered Accountant cum Internet Marketer.

Source :

Thursday, March 5, 2009


  • Decide whom you want to write about, your parents, grandparents, great grand parents, ancestors, other relatives, friends, idols, heroes, yourself or any other special person.
  • Collect as much information as you possibly can, from his or her birth date to the most relevant facts of his or her life through letters, journals, newspaper clippings, pictures, and most importantly, through conversations with elder family members (it would be a good idea to take notes or record conversations).
  • Organize your thoughts before starting to write, think of that part of the person’s life you would like to highlight. Some useful questions can be: who?, what?, where?, why? and how?
  • Other questions to ask would be: what makes this person so special and interesting? How can he or she be best described? Which were the events that marked or changed his or her life? In what way was he or she an influence to family, society or professionally?
  • When writing about somebody else, describe his or her appearance, habits, features and way of talking. If you do not remember a name, use replacements such as: friend, mate or boss.
  • Edit the biography; read it aloud to feel of the rhythm and the sound of it, it will also help you notice if you are repeating information.

Source :