Thursday, September 24, 2009

Press Releases: Cost-Effective Path to Publicity

Publicity is the most cost-effective marketing tool there is and it’s the only part of a marketing strategy that builds credibility. Many industries have innovative up-start companies that are relatively unknown. For these new companies to gain an edge over their competition, it is vital that they build credibility through publicity.

PR VS Advertising – PR Builds Credibility and Wins Hands Down!
Advertising controls the message while PR does not, and because of this, PR creates credibility. Many times readers see an ad and they know that what they are reading is just overblown hype. Most readers are more likely to trust independent authorities such as reviewers, columnists, reporters or broadcasters. Without a doubt, it is these same authorities that are directly influenced by good public relations and specifically, a well-written press release.

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