Thursday, December 10, 2009

82% of Surveyed Business Owners See the Benefits of Blogging

A recent study conducted by Communicate Better, Inc. found that most website owners understand the power of a company blog, but do not have time or resources to manage one.

Communicate Better, a content firm that offers custom writing services, surveyed 92 business owners regarding their opinion towards corporate blogs. While 82% of the respondents saw the value of blogs for SEO, customer loyalty, and branding benefits, the vast majority indicated they simply did not have skills or time to write, publish, and manage blog content.

“As competition for placement in search engine results becomes fiercer, we have seen many of our clients add corporate blogs to their websites. A large majority of our clients prefer ‘outsourcing’ their blogs to us, wherein we manage both the blog article writing and publication process,” explained Grace Chen, the Senior Editor of Communicate Better.

Saving companies both time and human resources, Communicate Better’s Dedicated Blog Management Package includes the daily composition and publication of timely articles. The content writing is specifically tailored to each client’s target audience and branding strategy and incorporates both SEO and linkbait techniques.
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