Friday, April 9, 2010

Reporter launches website to help small business owners with DIY public relations

After spending more than 15 years as a reporter and editor, California native Shelly Cone has seen her share of press releases -- both the good and the bad. It was years of seeing easily avoidable press release mistakes that inspired Cone to launch Beach Betty Public Relations as a way to help small businesses with their DIY public relations campaigns without busting their marketing budget.

Beach Betty Public Relations offers press release writing services, article marketing, content writing and social media management for the budget-conscious business. Cone said that public relations outreach should be part of every business plan especially during tough economic times. Yet that is often the first thing businesses cut in lean times. That cost cutting strategy is a big mistake, Cone said. That's why Beach Betty Public Relations offers a la cart services as well as PR packages.

"A lot of small business owners think they can't afford public relations or that they need to create a public relations staff position and that just isn't the case. Outsourcing public relations duties is both cost-effective for businesses and an important part of long-term marketing efforts," Cone said.

Outsourcing public relations duties is a desirable strategy for businesses unable to add a PR staff position. Businesses can choose to use and pay for the services they need when they need them rather than paying a permanent salary to a staff member.

And for the true DIY entrepreneur, the Beach Betty Public Relations website also offers free advice and tips on all aspects of running your online and offline public relations campaign. Find advice on how to write a press release, how to submit it, examples of effective public relations campaigns and more.

Source: http://www.onlineprnews.com

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